Creative Industries are – and always will be – a backbone of the world’s communities and economies. Nowhere is this truer than in the UK, where our Creative Industries are not only considered among the world’s very best, they’re also essential to our economy. In 2019 alone, Creative Industries contributed £115.9bn of value to the UK economy, according to the Department for Digital, Culture, Media & Sport. That’s greater than the automotive, aerospace, life sciences and oil and gas industries combined.
As a result, creative businesses are eager to explore new, innovative methods of delivering content and experiences, to keep up with rapidly evolving audience demands and remain competitive.
Based around Nottinghamshire’s legendary Sherwood Forest, the 5G Connected Forest project is developing indoor and outdoor AR based experiences to both educate and entertain visitors; as well as a treasure trail app using next generation mobile and IoT technology supported by AI.
A world-first showcase of creative talent blended with the power of advanced digital technologies; driving new experiences from the home as well as major venues such as the Brighton Dome and O2 Arena.
The Royal Opera House delivered the first virtual reality opera during the lockdown. UK mobile operator EE likewise successfully streamed a live Bastille gig in Birmingham’s New Street Station, giving commuters a 360-degree “front-row” experience.
5G has already been used to bring real-time stats to Bundesliga football fans using AR, and real-time holographic music concert in Brazil. Outdoors in the UK Cowes Week 2021 featured real-time 360 video streaming from onboard boats.
At Milan Games Week, the finals of the first live mobile gaming tournament took place over 5G, with 40 plus players playing in front of 200,000 visitors with hundreds of millions watching online
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Private footage of the world's first 5G distributed concert between the London Guildhall and Berlin Brandenburger Tor.